How engagement ring preferences differ across generations

Engagement rings are more than just symbols of love and commitment; they also reflect the cultural and generational trends of their time. From traditional solitaires to modern designs, each generation brings its unique preferences to the table when it comes to choosing the perfect ring.

VRAI, a fine jewelry brand featuring lab-grown diamonds, explores how engagement ring preferences have evolved across different generations and what trends are emerging among Gen X, millennials, and Gen Z individuals searching for the perfect ring.

What Are Past Engagement Ring Preferences?

Going back as far as the Renaissance, engagement rings were often reserved for the wealthy and characterized by traditional cultural designs and materials. But for decades now, classic diamond solitaires set in gold or platinum bands have been the go-to choice for past generations. These rings symbolize timeless elegance and everlasting love.

In the early to mid-20th century, diamond engagement rings became increasingly popular thanks in part to a highly successful marketing campaign that solidified the diamond’s status as the ultimate symbol of eternal love and commitment.

Throughout the 1950s, diamond solitaire rings reigned supreme, with round brilliant cut diamonds being the most sought-after shape. These rings epitomized the postwar era’s emphasis on prosperity, stability, and traditional values.

Moving into the more experimental 1960s, engagement ring trends began to reflect the era’s newfound sense of liberation and individuality. Couples embraced more creative and expressive designs, with elaborate settings and unique diamond shapes like marquise and the earliest renditions of princess cut diamonds gaining popularity.

The 1960s also saw the emergence of colored gemstones as alternative center stones, reflecting the era’s avant-garde spirit and rejection of conformity.

By the 1970s, engagement ring preferences underwent another transformation as social and cultural movements influenced design choices. The era’s bohemian and free-spirited ethos gave rise to unconventional ring styles featuring organic shapes, textured bands, non-traditional materials like wood and ceramic, and a colored gemstone at the center.

Additionally, the concept of “love and peace” permeated engagement ring designs, with symbols such as hearts and peace signs becoming popular motifs.

Overall, baby boomers getting married in the 1970s oversaw a departure from the traditional diamond solitaire in favor of more eclectic and meaningful ring designs that reflected the values and aesthetics of the time.

In the 1980s, engagement ring trends took a turn towards opulence and extravagance, mirroring the era’s penchant for excess and glamor. Inspired by the lavish lifestyles of celebrities and royalty, engagement rings became larger, bolder, and more ostentatious. The decade saw a resurgence of traditional styles like the classic diamond solitaire, albeit with larger center stones and intricate settings to enhance sparkle and brilliance.

Yellow gold made a comeback as the preferred metal choice, often adorned with intricate detailing and ornate designs. The popularity of princess and cushion cut diamonds soared during this time, adding a touch of modernity to traditional ring styles. Overall, the 1980s marked a period of luxury and indulgence in engagement ring design.

What Are Gen X’s Engagement Ring Preferences?

Gen X, born between the early 1960s and early 1980s, tends to prefer classic, understated, or even traditional designs for their engagement rings that are suited for everyday wear.

They appreciate quality craftsmanship and value tradition, often opting for simple solitaire or three-stone settings. White gold and platinum remain popular metal choices among Gen X couples, reflecting their preference for timeless elegance.

Engagement rings that are perfect for Gen X style include the round brilliant or classic emerald in platinum.

What Are Millennials’ Engagement Ring Preferences?

Millennials, born between the early 1980s and mid-1990s, have brought about significant changes in engagement ring preferences. Unlike their Gen X counterparts, younger generation millennials are more inclined towards unique and personalized designs with a modern twist.

They seek rings that reflect their individuality and values, often choosing lab-grown diamonds or alternative settings such as halo or vintage-inspired designs. This generation loves elongated, unique shapes like oval, pear, and marquise as a center stone, and tends to prefer yellow or rose gold for their settings.

Where Do Millennials Buy Engagement Rings?

With the rise of online shopping, millennials are more likely to purchase engagement rings from e-commerce platforms and direct-to-consumer brands. They value convenience, transparency, and customization options offered by online retailers, allowing them to find the perfect ring without traveling to traditional brick-and-mortar stores.

That being said, many millennials still choose to book an appointment with a diamond expert to be measured for their ring size and try on different settings before purchasing. These appointments can be made in person or virtually.

Do Millennials Buy Diamond Rings?

While a diamond engagement ring remains a popular choice among millennials, there is a growing trend towards alternative gemstones for engagement rings. The most encouraging trend, however, is that this generation is buying more lab-grown diamonds.

Millennials are more conscious about ethical and sustainable practices, leading them to explore eco-friendly options for their engagement rings.

What Are New Engagement Ring Preferences?

As a new era begins, younger generations such as Gen Z are beginning to make their mark on engagement ring preferences.

Gen Z refers to anyone born between the mid-1990s and early 2010s. This generation brings a fresh perspective and a penchant for innovation to the table.

Gen Z Engagement Ring Settings

Gen Z couples are drawn to minimalist and contemporary engagement rings that reflect their modern sensibilities. Sleek and geometric designs, such as bezel or tension settings, are gaining popularity among younger generations for their simplicity and sophistication.

Settings that meet the mark for Gen Z include a bezel in rose gold, a double band in white gold, or a floating solitaire in platinum.

Gen Z Engagement Ring Metals

While yellow gold and platinum remain enduring favorites, Gen Z is drawn to silver and white gold, reminiscent of the 90s era. They also show an interest in rose gold, which offers a blend of durability and affordability, aligning with their practical mindset.

A petite 4-prong solitaire in rose gold might be perfect for Gen Z couples on a budget, while a pavé dome in white gold or platinum might be considered the ultimate splurge.

Gen Z Engagement Ring Diamond Shapes

Unlike previous generations, Gen Z couples are more open to experimenting with diamond shapes beyond the classic round brilliant cut. Fancy shapes like pear, oval, and emerald cuts are becoming increasingly popular among Gen Z as a center stone for their unique and eye-catching appeal.

A five-stone heirloom or mixed-shape engagement ring in rose gold with an emerald cut diamond at its center are examples of the kind of style Gen Z is looking for.

Where Does Gen Z Buy Engagement Rings?

Similar to millennials, Gen Z prefers the convenience and accessibility of online shopping when purchasing engagement rings. They value brands that align with their values and offer transparent pricing and sustainable practices.

How Else Have Engagement Ring Preferences Changed?

In addition to design and materials, engagement ring preferences have also evolved in terms of cultural and societal norms. Non-traditional ring exchanges, such as joint decision-making and ring upgrades, are becoming more common among modern couples.

Moreover, there is a growing emphasis on inclusivity and representation in the jewelry industry, with brands offering diverse and inclusive options to cater to a wider range of preferences and identities.

Engagement ring preferences have evolved significantly across different generations, reflecting changing cultural, societal, and technological trends. While some traditions remain timeless, each generation brings its unique perspective and values to the table, shaping the future of engagement ring design and consumption.

Whether it’s a classic diamond solitaire in platinum or a contemporary multi-stone ring in rose gold, the perfect engagement ring is ultimately a reflection of the love and commitment shared between two individuals, regardless of generational differences.

This story was produced by VRAI and reviewed and distributed by Stacker.